Category: Building a Better Driving School


  • They Didn’t Grow Up in the World We Did

    Today’s young learner drivers grew up in a very different world from many of the instructors teaching them. Rather than labelling those differences, what might we learn by understanding the influences that shaped them?

  • Better technology should make running a driving school feel simpler, not more complicated. Technology has transformed almost every aspect of running a driving school. Online diaries have replaced paper appointments. Electronic payments have replaced cash. Lesson records can be completed on a mobile phone. Websites generate enquiries while we’re teaching. Artificial intelligence is beginning to…

  • There Must Be a Simpler Way

    馃煛 Building a Better Driving School 路 8 min read Simple isn’t easy. Simple is smart. The world isn’t getting any simpler. If anything, it feels as though it’s becoming more complicated every year. Technology changes. Customers’ expectations change. The way we communicate changes. The way we run our businesses changes. Sometimes it feels as…

  • I Don’t Want a Bigger Driving School. I Want a Smarter One.

    馃煛 Building a Better Driving School 路 8 min read When I first became a driving instructor, being busy felt like success. These days, I measure success rather differently. When I became an ADI, we were emerging from the pandemic. It was an unusual time to start a driving school. Demand for lessons was high…