WS Driving Collective

Learning Never Stops

Tag: customer experience

  • There Must Be a Simpler Way

    There Must Be a Simpler Way

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    馃煛 Building a Better Driving School 路 8 min read Simple isn’t easy. Simple is smart. The world isn’t getting any simpler. If anything, it feels as though it’s becoming more complicated every year. Technology changes. Customers’ expectations change. The way we communicate changes. The way we run our businesses changes. Sometimes it feels as…

  • I Don’t Want a Bigger Driving School. I Want a Smarter One.

    I Don’t Want a Bigger Driving School. I Want a Smarter One.

    馃煛 Building a Better Driving School 路 8 min read When I first became a driving instructor, being busy felt like success. These days, I measure success rather differently. When I became an ADI, we were emerging from the pandemic. It was an unusual time to start a driving school. Demand for lessons was high…